1. Introduction
Dresr Labs LLC ("Dresr," "we," "us," or "our") is committed to protecting the privacy of our users. This Privacy Policy describes how we collect, use, store, and disclose information when you use the Dresr mobile application (the "App"). By using the App, you consent to the practices described in this Privacy Policy.
We encourage you to read this Privacy Policy carefully. If you do not agree with the practices described herein, please do not use the App.
2. Information We Collect
We collect the following categories of information in connection with your use of the App:
2.1 Information You Provide Directly
- Profile Information: Your first name and any other profile details you voluntarily provide during onboarding or in settings.
- Wardrobe Data: Information about clothing items you own, organized by category (tops, outerwear, bottoms, shoes, accessories). This includes item names you provide (e.g., brand and item type), optional photographs of your clothing items stored locally on your device, and optional color tags you assign to each item.
- Style Preferences: Your temperature sensitivity, rain preferences, wind sensitivity, daily or weekly style mode selections (e.g., casual, business, athletic), and your preferred apparel style filter (Women's, Men's, or Both), a user-selected presentation preference used to filter wardrobe item categories and customize the App's visual theme and outfit recommendations.
- Outfit Feedback: Ratings you provide on recommended outfits (e.g., "Nailed it" or "Not quite"), which are used to improve future recommendations through our adaptive learning engine.
2.2 Information Collected Automatically
- Location Data: With your permission, we access your device's location services to determine your geographic location. This location is resolved to a city name and used exclusively to retrieve accurate, localized weather data from third-party weather APIs via our secure server proxy. Your raw GPS coordinates are not transmitted directly to third-party providers. We do not track your movements or maintain a history of your location.
- Weather Data: Current conditions, hourly forecasts, and daily summaries retrieved from third-party weather data providers based on your location.
- Device Information: Basic device identifiers and operating system information necessary for app functionality, push notification delivery, and crash reporting.
- Push Notification Tokens: If you enable push notifications, the App registers a device push token with Apple Push Notification Service (APNs) or Google Firebase Cloud Messaging (FCM) to deliver outfit alerts. These tokens are anonymous device identifiers and do not contain personal information.
- Analytics and Diagnostics: We use Google Analytics (provided by Google LLC) on our website (dresr.com) and may use analytics and crash reporting tools within the App to collect de-identified or device-linked usage data and diagnostic information. This may include pages visited, session duration, device type, and general geographic region. This data helps us improve the App's performance, stability, and user experience. It does not include your name, wardrobe contents, or other personal content. Google Analytics operates under Google's Privacy Policy (https://policies.google.com/privacy). You can opt out of Google Analytics tracking by using browser extensions or adjusting your device settings.
2.3 Information We Do Not Collect
We do not collect financial information, social security numbers, government identification numbers, biometric data, or health data. Photographs you optionally add to your wardrobe are stored locally on your device and are not intentionally transmitted to our servers or any third party. We do not access your contacts, microphone, or other device sensors beyond location services and, with your permission, your device camera or photo library for the sole purpose of adding wardrobe item photographs.
3. How We Use Your Information
We use the information we collect for the following purposes:
| Data Category | Purpose | Legal Basis |
|---|---|---|
| Location Data | Retrieve localized weather forecasts | Consent (device permission) |
| Wardrobe, Photos, Color Tags & Preferences | Generate personalized outfit recommendations; photos stored locally only; item names and color tags shared with AI service for outfit coordination | Performance of service |
| Outfit Feedback | Improve recommendation accuracy via adaptive learning | Legitimate interest |
| Style Preference Filter | Filter wardrobe item categories, customize visual theme, and tailor AI outfit suggestions based on user-selected style preference | Performance of service |
| Profile Information | Personalize user experience (e.g., greeting by name) | Performance of service |
| Device Information | Deliver push notifications; diagnose technical issues | Legitimate interest |
4. Data Storage and Security
Local Storage
The majority of your personal data—including your profile, wardrobe inventory, style preferences, and feedback history—is stored locally on your device using on-device storage (AsyncStorage). This data does not leave your device except as described in Section 5 below.
Security Measures
We implement commercially reasonable technical and organizational measures to protect the information processed through the App. However, no method of electronic storage or transmission over the Internet is completely secure, and we cannot guarantee absolute security.
Data Retention
Locally stored data persists on your device until you manually clear it through the App's settings ("Reset All Data") or uninstall the App. We do not maintain persistent server-side copies of your personal content. Limited data may be processed transiently by our service providers (e.g., weather and AI providers) as described in Section 5, and standard service logs may be retained by those providers in accordance with their own data retention policies.
5. Data Sharing and Disclosure
Dresr does not sell, rent, or trade your personal information to third parties. We may share limited information in the following circumstances:
Weather Data Providers
Your location is resolved to a city name and transmitted to third-party weather APIs via our secure server proxy solely to retrieve weather data. Your raw GPS coordinates are not sent directly to third-party weather providers. These providers are bound by their own privacy policies and do not receive your name, wardrobe data, or other personal information.
AI Service Providers
To generate personalized outfit recommendations, the App transmits your wardrobe item names, associated color tags, current weather conditions, your style preference filter, and your style mode (e.g., casual, business, athletic) to third-party artificial intelligence (AI) services hosted on secure cloud infrastructure. This data is sent in a non-identifiable format and does not include your name, location coordinates, photographs, or any other personally identifiable information. We instruct our AI service providers to process this data solely to generate outfit suggestions and not to use it to train their models, subject to the terms of our agreements with those providers.
Legal Compliance
We may disclose information if required to do so by law, regulation, legal process, or governmental request, or when we believe in good faith that disclosure is necessary to protect the rights, property, or safety of Dresr, our users, or the public.
Business Transfers
In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via the App or email of any change in ownership or uses of your personal information.
6. Your Rights and Choices
Location Access
You may revoke location permissions at any time through your device's settings. Please note that disabling location access will prevent the App from providing weather-based recommendations.
Push Notifications
You may enable or disable morning and evening outfit notifications through the App's settings or your device's notification settings.
Data Deletion
You may delete all locally stored data at any time by using the "Reset All Data" option in the App's settings. Alternatively, uninstalling the App will remove all associated local data from your device.
Access and Correction
You may view and modify your profile information, wardrobe, and preferences at any time through the App's settings screens.
Camera and Photo Library
The App may request access to your device's camera or photo library solely for the purpose of adding photographs of your wardrobe items. You may revoke these permissions at any time through your device's settings. Photos are stored locally on your device and are not intentionally uploaded to our servers.
7. Children's Privacy
The App is not directed to children under the age of thirteen (13). We do not knowingly collect personal information from children under thirteen (13). If we become aware that a child under thirteen (13) has provided us with personal information, we will take steps to delete such information. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at contact@dresr.com.
8. California Privacy Rights
If you are a California resident and Dresr is subject to the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), you may have additional rights regarding your personal information. These may include the right to know what personal information we collect and how it is used, the right to request deletion of your personal information, the right to correct inaccurate personal information, the right to limit use and disclosure of sensitive personal information (including precise geolocation), and the right to opt out of the sale of personal information. As stated above, Dresr does not sell personal information. To exercise any of these rights, please contact us at contact@dresr.com.
9. International Users
The App is operated from the United States. If you access the App from outside the United States, please be aware that information may be transferred to, stored in, and processed in the United States by Dresr and its service providers. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. By using the App, you consent to your information being processed by Dresr and its service providers as described in this Privacy Policy.
10. Third-Party Links and Services
The App may contain links to third-party websites or services that are not operated by Dresr. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites or services. We encourage you to review the privacy policy of every site you visit.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by posting the updated Privacy Policy within the App and updating the "Effective Date" at the top of this document. We may also provide additional notice through push notifications or email for significant changes. Your continued use of the App after the effective date of the revised Privacy Policy constitutes your acceptance of the changes.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
- Dresr Labs LLC
- Email: contact@dresr.com
- State of Florida, United States of America
We will endeavor to respond to all legitimate inquiries within a reasonable timeframe.